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Zila Restaurant

A complete physical identity for a modern Indian restaurant.

The brief
Give a modern Indian restaurant a physical world that says the same thing as its food — from the takeaway box on the doorstep to the apron of the person serving it.
The thinking
One system rather than a list of items. An illustrated architecture in Zila blue and terracotta wraps across the fold, so stacked boxes read as one scene.
The making
Uncoated white board and natural kraft for packaging; heavy cotton twill aprons with the wordmark embroidered, not printed, so it survives daily washing.
The execution
Boxes sized to the menu and tested with real portions; cups, bags, napkins, coasters, cards and staff wear produced as one set.
Read the Zila case study

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